Winter Olympics’ New Year’s Goods

2022-05-13 0 By

The Winter Olympics are underway in Beijing during the Spring Festival holiday, and the enthusiasm for ice and snow sports is surging, driving sales of winter Olympics souvenirs and sports equipment, as well as consumption in accommodation, tourism and leisure sports, ccTV.com reported.During the holiday, the passenger flow of ice rink, snow resort and ice and snow theme park increased significantly.In Beijing, Liaoning, Jilin, Xinjiang and other northern regions, the popularity of ice and snow sports continues. The consumption of ice and snow in Guangxi, Anhui, Yunnan, Hubei and Hunan has increased by more than four times year on year.As the passion for ice and snow sports moves south, it is also moving from niche projects to mass participation.The resort in Matou town, Huai ‘an, Jiangsu province, has seen tens of thousands of people ski during the four days of Spring Festival, and local catering companies have seen sales double.Shennongjia, Hubei province, has built snowboard parks, halfpool and other special ski trails during the Spring Festival holiday.It will boost local spending on accommodation, tourism and sightseeing.Winter Olympics souvenirs have also become popular New Year goods this Spring Festival.In nanjing, Jiangsu province, the reporter saw that many people queued up to buy more than 200 licensed products for the 2022 Beijing Winter Olympic Games. The dolls and decorations of the winter Olympic mascot “Bing Dwen Dwen” and the winter Paralympic mascot “Xue Rong Rong” were the most popular.Sales data from key e-commerce platforms show that during the Spring Festival, the overall sales volume of ice carts, ice plows, ski carts, snowboards, ski rings, and more professional ice skates, ski suits, ski helmets, gloves, and anti-fall MATS increased by more than two times compared with the same period last year.